Paul

How to Get Prospects and Clients to Sign Up to Your Emailing List

Signing up to an autoresponder and writing a year’s worth of phenomenal emails is a giant step toward forming a genuine relationship with your clients and prospects…but how do you convince those people to actually opt in to your emailing list? Website Placement One of the easiest ways to get signups is to put a box on your website that asks people to sign up, generally in exchange for ...[Read More]

5 Tips for Writing Top-Notch Headlines

Lawyers know just how powerful summaries are — they’re the one chance you get to really feed the judge or jury the essence of your case all in one memorable moment. Well, when you’re creating a press release, a blog post, or any other form of online content, it’s a little different. Your summary comes first; it’s the headline, and if your headline doesn’t hit ha...[Read More]

How to SEO a Legal Blog

Publishing legal blog content on a regular basis does good things for your practice. It builds your brand, it provides you a platform to talk with your followers, it helps demonstrate your expertise, and it provides SEO benefits as well. Here’s a few quick ways to make your legal blog even better for your website’s optimization: Paginate Pagination means “making it look like Goog...[Read More]

Law Firm SEO: What is a Bounce Rate and Why Does it Matter?

Whenever someone clicks onto a website, stays there for a while, and then clicks away from the site entirely, that’s called a “bounce”. For your typical, information-filled legal website, the bounce rate can be as high as 50%. Google loves to see users engaged, and bouncing is more or less the opposite of engagement — so a high bounce rate is definitely one way to get your ...[Read More]

Google’s Latest Search Update Is Truly a ‘Game Changer’

Well, Google has done it again. They have once again announced a major change in their search engine algorithms that will affect everyone that is involved in SEO in any way. Last year, Google’s ‘Panda’ update put all internet marketers on notice that they will not tolerate crap content that is poorly written, not relevant to the keyword term, and offers little or no value to the visitor. Since the...[Read More]

How To Get The Most Out Of Search Engine Optimization

As the worldwide web grows, it can become more and more difficult to bring visitors to your website. The steps listed in this article will help you have a leg up on your competition. Having great content is useless if no one is going to see it. Here are a few tips on how to enhance the traffic to your website. Make sure that your search engine defines parameters clearly, to make sure that it’...[Read More]

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